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Google Analytics provides the necessary tools to measure how users interact with a website. When you enter a website, you are entering into an experience created by someone else. From the colors on the page to the buttons you click, every aspect of the website has been created to provide a certain experience for you as a user. The process of measuring a website with GA starts with the implementation of the tracking code.
Data collection Using Google Analytics
Google Analytics provides different ways to track user behavior on a website or app. The platform has different types of reports that are based on different sets of data. One of the essential pieces of data that GA collects is traffic. Traffic refers to the number of people that visit a website or app.
Real-time Data With Google Analytics
One of the exciting features of GA is real-time data. With real-time data, you can track user behavior on a website as it happens. The data includes things like the number of people currently on your website and where they are located. Real-time data is particularly useful for measuring the impact of changes made to the website.
Data Analysis With Google Analytics
Data analysis is the process of extracting insights from collected data. It involves studying patterns and trends within data and using them to inform decisions. Data analysis is essential for making informed business decisions, and Google Analytics provides the necessary tools for the task.
We then collect and analyze the data, the next step is reporting. Google Analytics reports provide insight into how users interact with a website or app. The platform has several types of reports, each based on a specific set of data.
Audience reports provide insight into the characteristics of website visitors. They include data such as demographics, interests, and behaviors. DRN uses the data to create an accurate picture of who is using the website or app.
Acquisition reports provide information about how people get to the website. This includes data such as the number of users that came to the site via social media, organic search, or direct traffic.
Behavior reports provide information on how users behave on the website or app. The reports include data on things such as page views, bounce rate, and session duration. The data is useful in identifying areas of the website that need improvement.
Conversion reports provide insight into how users convert on a website. This includes data such as the number of users that filled out a form or made a purchase. The reports help in determining the effectiveness of website goals.