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Google Analytics provides the necessary tools to measure how users interact with a website. When you enter a website, you are entering into an experience created by someone else. From the colors on the page to the buttons you click, every aspect of the website has been created to provide a certain experience for you as a user. The process of measuring a website with GA starts with the implementation of the tracking code.

Tracking Code

The tracking code is a piece of JavaScript code that needs to be added to the website or app. The code helps in collecting data and sending it to the Google Analytics server. It records data such as user location, user browser, session duration, and the number of times a user visits a website. Google Analytics can track different types of data depending on what has been set up to be tracked. Once the code is implemented, it is easy to see how users are engaging with your website.

Data collection Using Google Analytics

Google Analytics provides different ways to track user behavior on a website or app. The platform has different types of reports that are based on different sets of data. One of the essential pieces of data that GA collects is traffic. Traffic refers to the number of people that visit a website or app.

Real-time Data With Google Analytics

One of the exciting features of GA is real-time data. With real-time data, you can track user behavior on a website as it happens. The data includes things like the number of people currently on your website and where they are located. Real-time data is particularly useful for measuring the impact of changes made to the website.

Data Analysis With Google Analytics

Data analysis is the process of extracting insights from collected data. It involves studying patterns and trends within data and using them to inform decisions. Data analysis is essential for making informed business decisions, and Google Analytics provides the necessary tools for the task.

Website Reporting

We then collect and analyze the data, the next step is reporting. Google Analytics reports provide insight into how users interact with a website or app. The platform has several types of reports, each based on a specific set of data.

Audience Reports

Audience reports provide insight into the characteristics of website visitors. They include data such as demographics, interests, and behaviors. DRN uses the data to create an accurate picture of who is using the website or app.

Acquisition Reports

Acquisition reports provide information about how people get to the website. This includes data such as the number of users that came to the site via social media, organic search, or direct traffic.

Behavior Reports

Behavior reports provide information on how users behave on the website or app. The reports include data on things such as page views, bounce rate, and session duration. The data is useful in identifying areas of the website that need improvement.

Conversion Reports

Conversion reports provide insight into how users convert on a website. This includes data such as the number of users that filled out a form or made a purchase. The reports help in determining the effectiveness of website goals.